We get a lot of people asking us about this stuff so I thought I would share a picture. It's really PURPLE!!!and it's the best tasting honey we've ever had. It's pretty hard to come by I guess, we've only gotten just little bit twice since we've had the bees. To us it's the perfect honey, it tastes like a cross between the old grape nehi soda and cotton candy with a little bit of something extra that I can't put my finger on.