There's a typo somewhere. 5000 lb. at $3.00 per lb. doesn't equal $5000.00
They rejected the Three Abeegos and the Three Buzzketeers. Instead, the 5,000 pounds of honey they sold in their first season came with professional-looking, trademarked Austin Family Honey labels.
At $3 a pound, their prices are a little higher than their competitors'.
They sold $5,000 of honey in their first year, but their startup costs were that much.