My local bee club has a gentlemen's / ladies agreement with each other to charge whatever the average price is for our region according to one of the leading Bee magazine. For example Bee Culture magazine has Alabama, Mississippi, Georgia, and Louisiana in Region 6 and the price for a quart of honey was $11.46 for the month of June. So our June selling price was $13 with the extra $1.54 going toward the cost of the jar and lid. How do you figure a fair price? No one in our club has any problem selling their honey which makes me think we may be selling it just a little on the cheap side.